The honest answer to “what does a photoshoot cost” is: it depends entirely on what the photos need to do for your business. A handful of product shots for a webshop is a different job — and a different price — than a full day covering a company event.
What actually drives the cost
It’s rarely the camera. It’s the planning beforehand, how many setups or locations are needed, how much editing each image requires, and how many final images you actually need. A shoot with ten carefully lit product photos can take longer, and cost more, than a hundred candid event shots — because the work is in the precision, not the volume.
What “fair” looks like
We price shoots as fixed projects, starting at €850 — fixed scope, fixed price, no surprises — with the number of final images and how you’ll use them agreed before the day, so there’s no surprise add-on for “web use” versus “print use” after the fact.
A quick way to sense-check a quote: ask what’s included in editing, and how many final images you’ll actually receive. Those two numbers explain most of the price difference between agencies.
Need a shoot booked properly, with no surprises? → See our Photography Services page