The Grid for festivals
Your feed has one job. Sell out before the gates open.
A festival doesn’t run all year. It runs toward one date. We cover both sides of it: a six-month Instagram campaign that turns a curious scroll into a ticket, and a team of two on site for your festival weekend.
Think first
“How do we get more followers?” Wrong question.
The right one: what does a visitor see the moment they check you out after hearing about your festival? That’s when they decide. Followers are nice. Tickets pay the artists.
The festival grid
Every row moves a visitor closer to a ticket.
The top row tells people what your festival is and who it’s for. The next rows make them want to be there. The action row gives them a reason to buy now, not later.
Same system as our regular Grid. Built around your date.
Six months, one date
A campaign, not a subscription.
The feed builds the story. The stories bring the urgency. Every phase has one job.
Announce
Kickoff, pillars, first rows live. The date, the concept, the early bird.
Build desire
Line-up reveals, the experience, proof from past editions. Ticket phases close one by one.
Festival month
Countdown, practical info, last tickets. The stories carry the urgency.
After & next
Recap, thank-you, and the first early bird for next year. The end of one wave is the start of the next.
On the day
Seven moments we never miss.
The festival day is where your feed gets its best material. Two of us cover it live, for your channels, while it happens. And it all comes together in your aftermovie.
Vibe checks
Live Stories at set moments: doors open, golden hour, peak time, and inside the workshops. Posted within minutes, so people at home feel what they’re missing.
Interviews
Artists, organisers, sponsors and guests. A human voice for reels, recaps and press, and real airtime for your partners.
Recaps
Social recaps, workshop recaps and night party recaps. Something to share the same day, not weeks later.
DJ clips
At least one clip from every DJ. Content your DJs share themselves, which puts your festival in front of their followers.
Dance videos
The floor, the couples, the moments. Social proof that sells the next edition and shows sponsors their audience.
Last crowd check
The final peak of every night party. It closes the story of the day and gives the aftermovie its ending.
Behind the scenes
Live Stories from setup, the crew and artists getting ready. The side of your festival guests never see.
Two packages
Two packages. Book one or both.
Package 1 · Festival Weekend · 3 days
- A team of two on site, every festival day
- 36 live Stories and 36+ videos: vibe checks, behind the scenes, interviews, recaps, DJ clips, dance videos and the last crowd check
- Your aftermovie
Package 2 · Festival Grid · 6 months
- Kickoff: pillars, image style, campaign plan
- 9 feed posts + 1 reel every month
- Story direction and countdown planning
- Captions, scheduling, short monthly report
Most festivals run three days, so that’s what the weekend covers. Longer festival? Extra days on quote. Full terms and conditions on request.
Your next edition starts six months before the gates open.
A free 30-minute call. Bring your date and your current feed. We’ll map the campaign backwards from there.